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Fast Tracking Company
& Career Growth

12-Week Marketing & Design Course
for Industrial / Energy Services Companies

You want your company to look more professional, become a well-known name & stand out among competitors. Learn how to Build a compelling brand - without hiring external agencies. 

Build

When people know, like & trust you - you get more business. Learn tactics to gain visibility, credibility & brand recognition!

Influence

a checklist for a marketing course self-assessment

Start doing better marketing in-house & your company will thrive. More LinkedIn leads. Sales tools are easier to assemble. Best part? YOU are at the helm - learn new skills & become your company's marketing expert!

Grow

Our company's not big enough to afford a fancy marketing firm...

You (or the office's "go-getter" Coordinator) create the company's brochures, spec sheets, sales presentations & LinkedIn content... Afterall, it's faster & cheaper!


They're not as polished as you'd like them to be. You know you can do better, but not quite sure where to start.

 

I'll show you! Leverage over a decade of industrial marketing and graphic design experience - boiled down into a tactical 12-week course. 
 

Professional Marketing on a DIY Budget

12 Weeks | 4 Group Modules | Plus Private 1-on-1 Consulting

  • Learn how to develop a compelling brand 

  • Company identity & brand goals exercise

  • Complete a branding inventory 

  • Gain consistency across all logoed materials

Company 
Branding

  • Get the framework for an agile marketing library that'll simplify proposal development, client meetings & sales calls

  • This grab n' go system will help save time & elevate the story you give clients

Develop a Marketing Kit

  • Learn fundamentals of graphic design to give your materials an edge

  • Techniques to pivot from boring & corporate, to polished & compelling!

  • Intro to various design software 

Design & Content

  • Learn how LinkedIn can be a game-changer 

  • Optimizing your profiles

  • Proven method to get maximum visibility

  • Practical tips & templates 

  • Request a FREE LinkedIn audit

Leveraging
LinkedIn

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NEXT BOOTCAMP
November 12 - February 18

Course Structure

a woman overlooking her linkedin course and analytics

Group Learning

  1. The earlier you start networking - the better! Meet other future marketing leaders & connect in the LinkedIn group. 

  2. Our groups provide a built-in support system - motivation, technical questions & inspiration. 

  3. Learn from real-world scenarios.

Private 1-on-1 Time

  1. 4 private video calls to review confidential topics. Bring up to 2 team members to help strategize. 

  2. 1-on-1 consulting to focus on YOUR specific challenges & priorities. 

3 phones showing linkedin analytics
3 phones showing linkedin analytics

Return On Investment

  1. Make better marketing materials in-house... you no longer need to hire expensive 3rd party designers!

  2. People recognize your company - sales calls become easier.

  3. Competitive advantage - your company builds a better reputation while YOU elevate your talent & skills. 

Companies that have applied these strategies

Amanda Paterson, a marketing and LinkedIn trainer

Tuesdays from 10:00 AM to 12:00 PM

Next Intake: November 12 to February 18  

Intake is capped at 15 students

Enrollment Open

computer and mobile phone showing marketing course materials

  • Held live and online, in a group setting on Zoom

  • Cameras & microphones on! Come ready for interactive discussion.

  • Q&A - ask questions for the group, or in your private calls

8, 2-hour LIVE classes

  • Private consulting calls are your time to ask confidential company questions

  • Optional to invite 2 teammates to join in the discussion

  • Personalized, guided coaching

  • Professional design help

4 hours of 1-on-1 time

  • Meet industry peers & grow new relationships that stick

  • Join LinkedIn community - an empowering place for personal & professional growth

Network & Support

  • Get 2 bonus video consult calls to be used if you get "stuck"

  • Unsure how to complete a task? No prob. Just Phone-A-Friend!

Phone-A-Friend

The Specifics

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